Mood States and Consumer Behavior : A Critical Review
نویسنده
چکیده
A conceptual framework IS presented that dqxcts both the rnedatmg roke of mood states and their pmential imponance m consumer behavior. Reviewing frndhgs from the psyc+mtogasl Itterature indbtes that rnocxl states have tied and tndwect effects on txmawor. evaluat a, and recAl The scope and Iikrutattcsns of these eff acts are addressed. and the Impkat Ions for msurner ~ha~ m three areas—~ ~. counters, pomtd-purchase st,mull, and mrnmunimbons (mntext and content+ are examr@. FIMlly, the pot ant~l Ieaslbl!ry and viablrty of rrmd-ralatd appmeda to merkemg research and prachce are discussed.
منابع مشابه
The Relationship and Comparison between Perfectionism andMood States of Team and Individual Sports Athletes
Perfectionism and mood states are psychological constructs which according to the results of recent studies, have substantial role in sport performance. The purpose of this research was to determine and compare therelationship between sport perfectionism and mood states inteam and idiviual sports athletes. The Research method used is descriptive with a correlative approach. Based on random samp...
متن کاملMood Management Dynamics: The Interrelationship between Consumer Mood and Behavior JAMES D. HESS
People actively attempt to create and maintain positive moods and to escape from negative moods by engaging in various consumption activities. The principle of homeostasis explains the essence of this mood-management behavior: that consumers adjust their mood and activities to preserve constant the conditions of life. We model the dynamics of consumer mood and mood-management behavior through a...
متن کاملپیشایندها و پسایندهای رفتار خرید ناگهانی: تعیین اولویتها و ارائه مدل با استفاده از روش ترکیبی دلفی و دیمتل
Impulse buying behavior is a highly emotional activation, low cognitive control, and to a large extent a reaction that is critical to consumer behavior. This research examines the antecedents and implications of purchasing behavior through identification and ranking of the most important factors affecting impulse buying behavior. By studying the previously performed researches, the determinants...
متن کاملMechanisms linking Mental Health Problems and Cardiac Disease: A Review
Psychological problems play a critical role in development of cardiovascular disease. Several mechanisms were suggested to explain the association and mechanism of this effect, recently. Knowledge of the mechanisms mediating the association between psychological status and heart disease could help in developing treatments. The effects of mind and mood on the cardiovascular system can be due to ...
متن کاملEstimation of Static and Dynamic Demand Function of Household Water in Qazvin Province and Review of the Rate of Change in Consumer Behavior Over Time
In this research, the demand function of drinkable water in Qazvin Province was estimated using dynamic and static methods. The required data were collected from the data of the provinces of Qazvin in the time period (1996-2016) and collected by referring to the statistical system of Statistics Center of Iran and the provincial planning and budget organization of Qazvin Province. The explanato...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 1996